Seriously? Is there a strategy for the instagram highlight stories? Well, yes – those Instagram bubbles that appear under your bio – if of course, you’ve made stories before… they may have a strategy if you use them well. And it’s not a strategy of showing everything and making endless bubbles to bore people. No. … Read more
Do you find it difficult to choose a colour palette that is aligned with your values and reflects the essence of your project? As I always say, before starting with the visual image of your brand, it is important to have a well-worked personal brand and to know very well what the values, philosophy and … Read more
Both in yoga practice and personal branding, there are Yamas (ethical guidelines according to Patanjali’s texts) that you should follow in differentiating, communicating, and promoting your personal brand to ensure it aligns with who you are and what truly drives you. Especially remember, if you want a personal brand that endures over time and makes … Read more
I still remember the first time I discovered there was more than one type of yoga. It was on the island of Lombok, Indonesia. I had read about a place with fantastic views up the mountain where they practiced yoga, and after convincing my partner for a session, off we went to “Ashtari Yoga Retreat … Read more
When we think about web design, the first thing that comes to mind is often the visual aspects: what colours to use and what typography to choose, and we get lost in those elements. But good web design requires a solid user experience (UX) strategy and an effective user interface (UI) design, ensuring the result … Read more
When you start designing a website, you often spend a lot of time deciding on visual elements that can significantly impact the design. There are many elements to consider, and today I’m going to talk about the importance of choosing a good set of icons that perfectly match your website. Is it important to have … Read more
Hello! I’m Pili, though most people call me that, my family always calls me Pilar ☺️. I’m an illustrator and visual designer (UX/UI and graphic design) specializing in strategic branding for wellness brands. This includes centres or individuals dedicated to the “healthy lifestyle” world; yoga and meditation teachers, nutrition and coaching professionals, psychologists, etc. Why … Read more
