Why Illustration, Visual Design, and Branding for Wellness Brands?

Hello! I’m Pili, though most people call me that, my family always calls me Pilar ☺️.

I’m an illustrator and visual designer (UX/UI and graphic design) specializing in strategic branding for wellness brands. This includes centres or individuals dedicated to the “healthy lifestyle” world; yoga and meditation teachers, nutrition and coaching professionals, psychologists, etc.

Why the Wellness World?

Because “healthy lifestyle” is my way of life, my way of being.

Living in France, I occasionally indulge in chocolate pastries and crepes without guilt, with a big smile.

Recently, I decided to change my life and start my own business. But I wanted to focus on something that felt true to myself, something that shared my values.

In 2012, I landed in Cardiff for the first time, not knowing I’d spend the next 4 years there, or meet my partner, who encouraged me to take up physical exercise, which I continue to this day.

Starting to run (the first time I couldn’t even last 5 minutes) and going to the gym changed many things. My body became stronger, but I also became more optimistic, braver, more self-assured, and I loved myself more. Nutrition played a role too, though to a lesser extent, as I was already used to a varied diet without processed foods, with plenty of vegetables, always with meat or fish.

I also discovered yoga (realising I wasn’t as flexible as I thought, which was humbling but good).

Years later, I got into meditation, living in the present moment, and becoming more self-aware (of my mind, body, the effects of actions, and relationships with others), as well as the spaces and people around me.

Because of how good these practices make me feel, I dedicate myself to helping those who seek to improve the body and mind in others.