How building a brand from zero made this project the one partners chose Nº1
The starting point:
Tesoro Andaluz didn’t exist as a brand before this project, but the idea did: education out in the world, not behind a screen, learned by experiencing it.
Lasse was already using LinkedIn to connect with relevant profiles in the sector.
What was missing was an identity, a tone of voice : a brand system that could turn that vision into real partnerships.
The differentiator:
Tesoro Andaluz doesn’t sell a catalogue of activities, it sells a way of seeing Andalusia: people, trades and places chosen for their real value, not their tourist availability.
Every piece of the brand had to carry that.
What I did:
- Brand strategy and art direction
- Tone of voice and communication style
- Website designed from scratch, with custom illustrations and icons
- Copy review, rewriting key parts for consistency with the brand and its goals
- App UX/UI design, streamlining and structuring every screen
- Physical cards connected to the digital experience
- Ongoing work side by side with Lasse, with no fixed brief, shaping the brand as the project grew
The outcome:
Lasse told me the brand, built in a personalised, consistent way, helped him access other projects in the sector.
Partners chose his project for that.
The idea was already there. The brand wasn't.
If your centre also has real work behind it and a brand that still doesn’t carry it, let’s talk.
Book a 15-minute call and let’s see if it’s a fit.