Soulful aesthetics: spiritual visual branding for yoga brand
OVERVIEW
Client: Personal project
Industry: Wellness – Yoga
Location: France
Logo design for a yoga teacher specialised in Jivamukti yoga.
The practice of Jivamukti yoga is physical, ethical and spiritual and is based on 5 principles; AHIMSA (non-violence and respect for all kinds of life), BHAKTI (being divinx or self-realization), DHYANA (meditation – or connection with that eternal reality), NADA (deep listening), SHASTRA (study of the ancient yogi teachings).
The visual identity
The logo reflects the spirituality that characterizes this discipline through the colours and the main shape; the eye which refers to that divine being or self-realization.
That eternity of the DHYANA principle is also shown with the circular elements and the rays that resemble those of the Sun, which again connect with the more spiritual part of this yoga.
The colours, light and dark purple represent that spirituality and that being part of a whole. The emerald green colour, represents life, nature, and flourishing.
The typeface, thin and elegant the main one and with a more mystical touch contrasts with the secondary typeface, more modern and more minimal.
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