Process
- Research
- UX design
- User flow
- Style guide: designed in accordance with Elma’s values, reflecting at all times this duality of services
- User interface
- Online store integration
- Landing pages for offline courses
Web redesign for coach: integrating e-commerce and classes
Role: Art director, UX/UI designer.
Skills: Sketch, Illustrator, Photoshop, WordPress, e-commerce, e-learning.
Client: novva_marketing | Elma Roura
Industry: Wellness
Link: elmaroura.com
Overview
The client needed to refocus her website style. She also wanted to add eCommerce and implement an optimized management system for her courses.
Problem
The website was chaotic, and the information was difficult to find. In addition, the website didn’t reflect a unique feature of this brand—the duality between emotional coaching and tantra.
Solution & Impact
The new website reflects the emotional coaching and tantra duality of the brand. The information is well-structured and logically categorized, and the online shop and academy have generated profits since day one.
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