Craft brand revamp: e-commerce and academy web redesign
Client: Ana Sola
Industry: Craft – engraving
Location: Zaragoza, Spain
Web: anasola.es
Ana Sola was looking for a total restyling of her branding of her web so it would mirror her brand values and that it would include a new service; an online school – “La Sellicademia” in which she always works so lovingly.
The goal
To make a digital brand consistent and to build a website easy to use, with a logical structure and a fresh design that could convey dynamism, fun and minimalism.
THE PROCESS
Before defining the interface, I set up the main objectives of each web and I defined the user flow.
The solution
A consistent digital brand. The first week, after the launch, the sales take off – and arise 3 times the normal sales, especially on the new product: the online class.
What it was redesigned?
- Branding visual
- The web: the most cooperative part with the newly defined style applied. Plus the integration of e-commerce – for the online academy.
- Corporate material offline & online: business cards, front pages for templates, etc.
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