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Main logo in black that show the name of the site and the designer Pilar Rios
Let's meet

Hi! My name is Pilar and I create

Custom illustrations, visual design and branding services for marketing agencies

focused on health & wellness brands.

Do you want to impress your clients with high-quality design solutions that will elevate their brand?

My name is Pilar and I provide bespoke illustrations, graphic design, and branding services tailored to meet the unique needs of creative and marketing agencies that focus on helping health & wellness brands. 

With over 9 years of experience and a UX/UI design background, I approach design strategically to help clients achieve their goals and stand out in these industries.

Only 3 clients at the time​

Why I do only take 3 clients at the time? As a freelancer, I believe in providing high-quality services to a limited number of clients. That's why I never take on more than 3 clients at the same time, ensuring that I can provide personalised attention and availability, even during busy periods.

My goal is to provide you with the best possible illustrations and design solutions that will elevate your clients' brands.

My values

My USP is my commitment to quality, availability and creativity.

I believe that every design should be unique, creative, and of the highest quality. I promise to deliver designs tailored to your client’s unique needs, exceed your expectations, and help them stand out from their competitors.

Custom Illustrations, Visual Design and Branding Services

As a creative agency, you understand the importance of having high-quality designs that will help your clients stand out from the competition. That’s where I come in. 

I offer packages ranging from 20 to 30 hours.

With a cost of 50€/hour or $60/hour or £45/ hour

I understand that every project is different, so I work closely with you to ensure that my designs meet your expectations and fit your budget.

Ilustración de servicio "Ilustración estratégica"

Illustration

I have the skills and creativity to bring your ideas to life and create unique, eye-catching illustrations that will grab your clients customers’s attention. Whether you need these for a website/ app, social media, or print materials, I’ve got you covered.

My custom illustration services include:

VISUAL Design

My visual design services include a wide range of design solutions that can help you promote your clients’ brands and communicate their message effectively. I possess the expertise to create designs that are not only aesthetically pleasing but also functional and effective.

My graphic design services include:

Ilustración de servicio "Comunicación coherente"

BRANDING

My branding services are designed to help you create a strong brand identity that resonates with your clients’ target audience. I work closely with you to understand your clients’ brand values and the story behind the brand to create that unique brand identity.

My branding services include:

Portfolio

Check out some of the illustrations & graphics I’ve made for health & wellness brands or topics to see examples of my work.

ALL Illustration Visual design Branding

Why me?

I'm half strategic (I have a background in UX/UI design) and half creative, which means that in addition to creating eye-catching & colourful illustrations and graphic assets, I keep them consistent with your clients' brands and objectives while setting goals that will help boost these brands.

Although I've worked with companies from different sectors, I focus on health and wellness businesses. Why? Because I believe we could make a better world by getting more people healthier, so they can be happier and have better lives.

My final goal is to make this a better world by improving brands' image through illustrations.

Testimonials

I worked with Pillar on a 3-month project developing a digital application.
I appreciated Pillar’s great work ethic, diligence, UI and UX expertise and clear communication style. She quickly familiarized herself with the characteristics of our industry, delivering a high quality product, while bringing a positive spirit to the team.

Dario Wernet
Engagement Manager at Allira Health

Designing a visually appealing product that is also accessible and guarantees success can be difficult. Pilar always found the balance to ensure that the design not only fits the brandbook of the brand, but also guarantees accessibility and a good experience. Pilar has a special point of empathy and sensitivity capable of unlocking projects and increasing user interaction with the brand by combining illustration, good taste, and content in a way that communications, pieces, or web projects are coherent and functional. It has been fortunate to share an agency with Pilar as part of the team first and as a partner later. Looking forward to sharing projects again.

Daniel González Laguna
Inbound Marketing Specialist

Pilar worked with us to create new brands, and to modernise existing ones in a variety of industries, some she had no experience of before joining us. She visualised, presented and created new logos, brochures, websites, stationery, membership packs, presentations and more. She intuitively knew what we we needed - even if we didn't! Pilar was always went above and beyond the brief to produce great results for us, and was a great asset in her time with us.

David Walsh
Commercial Director at Tremorfa Ltd

Clients I've worked with

My experience includes working with clients from different countries. I strive to bring a global perspective to my work, creating designs and illustrations that resonate with audiences from around the world like:

Faqs

Any questions? Here you have a selection of the most frequently asked questions, but if you have any others, please don’t hesitate to contact me.

I work closely with my clients to understand their needs, brand values, vision, and identity, and create designs that are tailored to their unique needs and exceed their expectations.

Yes, of course. We collaborate to provide the best graphic elements to your clients, and I understand that your clients will have something to say about it besides you. That’s why the first briefing is very important for me to understand your client’s expectations, values, and brand identity well.

I track all the hours spent using Toggl, so I can provide you with a copy of it if you need it. Additionally, I will keep track of the hours spent on your client’s projects, so when you have 5 hours left in your package, I will inform you. You can also let me know in advance if you prefer to be notified beforehand; that’s no problem.

That depends on the complexity of the illustration. I divide the types of illustrations into three categories: basic, medium, and more complex.

Keep in mind that the first illustrations usually take a bit longer than the rest, but once I have captured the essence of the brand, the process is faster. Here are a few examples:

  • Basic illustration/icon: usually takes between 15-30 minutes each, including brainstorming. These illustrations usually have only one colour. Here are some examples:
  • Medium illustration/icon: usually takes about 30 minutes to 1 hour each, including brainstorming. If it’s a set of icons or illustrations the first ones usually take more and then the rest quite less. Here are some examples:
  • Complex illustration/icon: These illustrations usually take a minimum of 1.5 hours, depending on how complex and detailed they are. Here are some examples:

I have worked with various clients across different industries and have created designs such as illustrations for children’s books, tailored icon designs, corporate illustrations for apps and websites, social media graphics, stickers, posters, email headers, blog header graphics, infographics, and more. You can check some of these at the Portfolio HERE

The payment will be made at the end of each month by bank transfer. The details of the account will be given to you through the contract that we will sign before the beginning of our collaboration.

I create hand typography very organically just for my own brand. For other brands, I use premium fonts with the best quality, created by professional typographers.

As you can see, I do have different illustration styles that I apply depending on the brand I am working on and its requirements.

I have two ways of working:

  • By hand: I create watercolour illustrations.
  • Digital: here we can also distinguish between
    • Icons & vector illustration
    • Organic illustrations, made with pixels.

I offer packages ranging from 20 to 30 hours, with a cost of 50€/hour or $60/hour.

I offer custom illustration, graphic design, and branding services. Check out the all services HERE.

I never take on more than 3 clients at the same time, ensuring that I can provide personalised attention and availability, even during busy periods.

I always reserve 40 hours per month for those busy moments when you will need more work done.

The good news is that it won’t. As my client, you won’t be charged extra for the additional hour. These extra hours will cost you the same as the hourly rate included in your package. Please note that the hourly rate I charge for a single project is higher than the rate I charge my recurring clients.

Let’s meet​

Let me help you impress your clients with high-quality and personalised illustrations and design solutions that will elevate their brand.

Contact me today to schedule a consultation and let’s work together to create designs that will set your clients’ brands apart and help them achieve their goals.

Let's meet

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