Pelvic floor physiotherapy branding: logo, social media, & strategy

Role: Art director, Brand designer, brand strategist, Illustrator, Visual designer

Skills: Illustrator, Photoshop

Client: Ana Rivero

Industry: Wellness

Overview

This physiotherapist specializes in treating women with pelvic floor problems and pregnant women. She wanted a brand strategy and visual design for her new brand.

Problem

My client wanted new branding that would convey her professional values. The objective was to create a digital brand mainly for Instagram. She also wanted some printed materials, such as business cards and materials for her office.

Brand characteristics

For pregnant women
For non-pregnant women
About pelvic floor

Inputs

Closeness
Peace of mind
Encouragement
Beauty of maternity

Competition characteristics

Lack of visual coherence
More impersonal branding
Word “pelvic floor” in instagram account
Pregnant-focused visual imaging
Lots of use of blue at the branding
Use of the tubes as an element although very rare.

Brief

Create a consistent digital brand for pregnant and non-pregnant women, focusing on the pelvic floor and brand values.

Process

Before designing the logo, I defined the main characteristics of the brand, which included:

  • The three main values
  • The why behind the brand
  • The brand story or storytelling
  • The brand promise
  • The brand’s main emotion to broadcast to clients

My work also involved specifying the niche, setting the unique selling proposition, and defining the communication elements that make up the brand.

Solution & impact

Now Ana has a very clear idea about what to communicate on social media and how to do it. She is getting more and more clients each day who trust her and see her brand as an extension of her professionalism.

FEMINITY

MATERNITY

SKIN

LOVE

RAPPORT

Colour palette

SKIN – NATURE – SOFTNESS – WARMTH

Typography

SOFT – MODERN – ROUNDED

Social media design

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